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About Us

About Us

aboutus
aboutus
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Behind every piece at Urbanfry Homes lies a story — not of mass production, but of intention, emotion, and home.

Urbanfry Homes was founded by Apoorv and Ruchi Shrivastava, a duo who chose passion over the predictable. Both MBA graduates with thriving corporate careers, they set out to build something deeply personal — a brand rooted in the belief that furniture shouldn't just fill a space, it should tell a story, spark emotion, and bring lasting warmth to a home.

What began as a simple idea — to create timeless, thoughtfully designed furniture using solid wood—has evolved into a growing movement of design-conscious living that's proudly made in India, and made to last.

While Apoorv always had an eye for structure and systems, Ruchi was drawn to aesthetics, stories, and spaces that breathe. Together, they realised there was a massive gap in the Indian furniture space: cookie-cutter MDF pieces dominated the market, and custom work was either overpriced or unpredictable.

So they set out to change that—with a simple mission:

"To organise the furniture industry by blending the charm of handcrafted wood with the consistency of a modern brand."

From a small workshop in Gurugram to a full-fledged studio and warehouse setup, Urbanfry grew steadily—fueled by word-of-mouth, designer collaborations, and a growing tribe of customers who believed in slow, solid, and stylish living.

Today, Urbanfry Homes works closely with interior designers, architects, home stylists, and builders, providing not just finished pieces but also custom creations, styling support, and collaborative design experiences.

Because to us, furniture is more than form and function.
It 's a way to turn everyday moments into something a little more beautiful, one home at a time.